Responsibilities:
- Monitor analytics and metrics to gauge the success of social media posts and ad campaigns
- Research social media trends and hashtags that relate to a target audience’s interests
- Manage a social media content calendar for various channels, planning and scheduling posts in advance
- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
- Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches
- Create, manage, and publish original and high-quality content across various social media platforms
- Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
- Manage all company social media accounts to ensure relevant, up-to-date content
- Respond directly to comments and questions on social media posts
- Collaborate with the marketing team to grow the company’s network and target new followers
Preferred Qualifications:
- A bachelor’s (or equivalent) degree in marketing or a related field
- Hands-on experience using social media to build brand awareness
- Experience with graphic design, photo editing, and publishing
- Ability to identify target audiences’ preferences and produce tailored content
Requirements:
- Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Understanding of SEO and web traffic metrics/analytics
- Excellent analytical skills
- Strong verbal and written communication skills
