Responsibilities:
- Content Creation: Develop high-quality, innovative, and persuasive copy for various marketing channels including websites, social media, email campaigns, advertising materials, and more.
- GPT/AI Integration: Utilize GPT and AI technologies to generate content ideas, refine messaging, and optimize copy for maximum impact and engagement.
- Strategic Planning: Collaborate with cross-functional teams to understand marketing objectives, target audience insights, and brand guidelines to inform content strategy and execution.
- Research and Analysis: Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content development and ensure relevance and effectiveness.
- Content Optimization: Continuously analyze performance metrics and user feedback to refine and optimize copywriting strategies, ensuring content is meeting business goals and resonating with the intended audience.
- Quality Assurance: Ensure all content meets high standards of quality, accuracy, and consistency while adhering to brand voice and style guidelines.
- Leadership and Mentorship: Provide guidance and mentorship to junior copywriters, offering constructive feedback and support to help them grow and develop their skills.
Qualifications:
- Bachelor’s degree in Marketing, Communications, English, Journalism, or related field. Advanced degree or certifications in AI or related fields is a plus.
Requirements:
- Proven Experience: Minimum of 3-5 years of experience in copywriting, with a strong portfolio demonstrating expertise in creating compelling and effective content across various platforms and channels.
- GPT/AI Proficiency: In-depth knowledge and experience working with GPT and AI technologies, with a demonstrated ability to leverage these tools to enhance copywriting processes and outcomes.
- Creative Thinking: Exceptional creativity and innovation, with the ability to generate fresh ideas and approaches to storytelling and content creation.
- Strategic Mindset: Strong strategic thinking and analytical skills, with the ability to understand complex marketing challenges and develop data-driven solutions.
- Communication Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly and persuasively while adapting tone and style to suit different audiences and platforms.
- Team Player: Collaborative mindset with the ability to work effectively in a fast-paced, dynamic environment, collaborating with cross-functional teams to achieve common goals.
- Attention to Detail: Meticulous attention to detail and a commitment to producing error-free content that meets high standards of quality and professionalism.
- Continuous Learning: Eagerness to stay updated on emerging trends and best practices in copywriting, GPT, AI, and marketing technology, with a commitment to continuous learning and professional development.
