Responsibilities:
- Develop and execute social media strategies to align with [Company Name]’s marketing goals and objectives.
- Manage and maintain all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create and curate engaging content, including text posts, images, videos, and interactive elements, that resonate with the target audience and adhere to brand guidelines.
- Monitor social media trends, tools, and best practices, and incorporate them into the strategy as appropriate.
- Implement paid social media advertising campaigns to amplify reach, increase engagement, and drive conversions.
- Monitor and respond to comments, messages, and inquiries across social media platforms in a timely and professional manner.
- Collaborate with internal teams (e.g., marketing, content, design) to ensure alignment and integration of social media initiatives with overall marketing efforts.
- Analyze social media performance metrics (e.g., reach, engagement, conversion rates) using analytics tools such as Google Analytics, Facebook Insights, and social media management platforms.
- Generate regular reports on key social media metrics, trends, and insights, and provide recommendations for optimization.
- Stay up-to-date with industry trends, emerging platforms, and algorithm changes to inform strategy adjustments and innovations.
- Monitor competitors’ social media activities and identify opportunities for differentiation and improvement.
Qualifications:
- In-depth knowledge of social media platforms, their functionalities, and best practices.
- Strong copywriting and content creation skills, with an eye for design and aesthetics.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, interpersonal, and organizational skills.
- Creative thinker with the ability to generate innovative ideas and campaigns.
- Ability to work independently and as part of a team in a fast-paced environment.
- Detail-oriented with a focus on quality and accuracy.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven experience in social media marketing, management, or a similar role.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
- Familiarity with SEO principles and practices is a plus.
