Paid Ads Specialist


1. Google Ads Expertise:

  • Conduct end-to-end campaign setup for Search, Demand Generation, Display, and YouTube on Google Ads.
  • Implement ongoing monitoring, reporting, and management to ensure optimal campaign performance.

2. Meta Advertising Expertise:

  • Execute campaign setups on Facebook and Instagram, adhering to specific strategy blueprints.
  • Implement and refine strategies to enhance ad performance and achieve client objectives.

3. Google Tag Manager:

  • Take charge of Google Tag Manager setup, including workspace creation, variable configuration, and implementation of tags and triggers.
  • Ensure seamless integration for website and landing page conversion campaigns.

4. Comprehensive Reporting:

  • Compile and deliver weekly reports encompassing spend, impressions, clicks, leads, and key performance indicators (KPIs).
  • Analyze data trends to identify areas for improvement and share insights with the team and clients.


  • Can work under pressure and perform consistently and work with a sense of urgency. 
  • Strong understanding of advertising metrics and the ability to analyze data to make informed decisions.
  • Familiarity with ad creation and optimization tools, as well as audience targeting strategies.
  • Excellent analytical and problem-solving skills, with a focus on achieving measurable results.
  • Ability to work collaboratively with marketing and creative teams to align campaigns with overall marketing objectives.


  • Bachelor’s degree in Marketing, Communications, or any related.
  • At least 3 – 5 years of experience in a paid advertising role, with a track record of successful campaign management.
  • Proven experience in managing paid advertising campaigns across multiple platforms.
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