Social Media Strategist


  • Monitor analytics and metrics to gauge the success of social media posts and ad campaigns 
  • Research social media trends and hashtags that relate to a target audience’s interests
  • Manage a social media content calendar for various channels, planning and scheduling posts in advance
  • Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
  • Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches
  • Create, manage, and publish original and high-quality content across various social media platforms 
  • Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
  • Manage all company social media accounts to ensure relevant, up-to-date content 
  • Respond directly to comments and questions on social media posts 
  • Collaborate with the marketing team to grow the company’s network and target new followers

Preferred Qualifications:

  • A bachelor’s (or equivalent) degree in marketing or a related field
  • Hands-on experience using social media to build brand awareness
  • Experience with graphic design, photo editing, and publishing 
  • Ability to identify target audiences’ preferences and produce tailored content


  • Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
  • Understanding of SEO and web traffic metrics/analytics
  • Excellent analytical skills
  • Strong verbal and written communication skills
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