Tasks Required:
1. Social Media Management
- Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, X, LinkedIn, and others.
- Create high-quality, engaging, and visually appealing content, including graphics, videos, and animations.
- Design graphics for social media posts, advertisements, banners, and other marketing materials.
- Monitor social media channels, respond to comments and messages, and engage with our community.
2. Content Creation
- Copywriting: Write engaging and informative copy for social media posts, ensuring it is tailored to the audience and platform.
- Multimedia Content: Develop a variety of content types, including blog posts, articles, and newsletters, to support social media efforts.
- Stay updated on trends in the finance and real estate sectors to create timely and relevant content.
3. Engagement and Community Management
- Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
- Build and nurture relationships with followers, industry influencers, and potential clients.
- Monitor social media channels for mentions and manage the company’s online reputation.
4. Analytics and Reporting
- Prepare regular reports on social media metrics, providing insights and recommendations for improvement.
- Evaluate the return on investment (ROI) of social media campaigns, particularly in terms of lead generation and conversion.
- Analyze and report on social media performance using analytics tools, and adjust strategies to improve engagement and reach.
5. Advertising and Promotions
- Plan and execute paid social media campaigns to promote financial and real estate services, properties, and events.
- Manage and optimize the budget for social media advertising to ensure cost-effective campaigns.
- Conduct A/B testing on social media ads to determine the most effective strategies.
6. Collaboration and Coordination
- Collaborate with clients to understand their needs and create tailored social media content that highlights their properties and financial offerings.
- Manage relationships with external vendors, including freelance designers, photographers, and videographers.
Qualifications and Requirements:
- Proven experience as a Social Media Manager or in a similar role (experience with Real Estate and Finance Niche)
- Portfolio showcasing graphic design work and successful social media campaigns.
- Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools (Canva, Procreate, etc.).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative ideas.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong understanding of social media platforms, algorithms, and best practices.
- Experience with social media analytics and reporting tools.
- Creative mindset with the ability to think outside the box and generate innovative ideas.
- Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
- Experience with video editing and animation software is a plus.
