Responsibilities:
1. Google Ads Expertise:
- Conduct end-to-end campaign setup for Search, Demand Generation, Display, and YouTube on Google Ads.
- Implement ongoing monitoring, reporting, and management to ensure optimal campaign performance.
2. Meta Advertising Expertise:
- Execute campaign setups on Facebook and Instagram, adhering to specific strategy blueprints.
- Implement and refine strategies to enhance ad performance and achieve client objectives.
3. Google Tag Manager:
- Take charge of Google Tag Manager setup, including workspace creation, variable configuration, and implementation of tags and triggers.
- Ensure seamless integration for website and landing page conversion campaigns.
4. Comprehensive Reporting:
- Compile and deliver weekly reports encompassing spend, impressions, clicks, leads, and key performance indicators (KPIs).
- Analyze data trends to identify areas for improvement and share insights with the team and clients.
Qualifications:
- Can work under pressure and perform consistently and work with a sense of urgency.
- Strong understanding of advertising metrics and the ability to analyze data to make informed decisions.
- Familiarity with ad creation and optimization tools, as well as audience targeting strategies.
- Excellent analytical and problem-solving skills, with a focus on achieving measurable results.
- Ability to work collaboratively with marketing and creative teams to align campaigns with overall marketing objectives.
Requirements:
- Bachelor’s degree in Marketing, Communications, or any related.
- At least 3 – 5 years of experience in a paid advertising role, with a track record of successful campaign management.
- Proven experience in managing paid advertising campaigns across multiple platforms.
