Responsibilities:
- Develop and execute comprehensive marketing strategies to promote properties and drive sales in the Australian real estate market.
- Create engaging and compelling content for social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, to showcase our properties and engage with potential buyers.
- Manage and optimize Google Ads campaigns to increase visibility and drive traffic to our website and property listings.
- Conduct market research and analysis to identify trends, opportunities, and competitors within the Australian real estate market.
- Collaborate with cross-functional teams, including sales, design, and development, to ensure alignment of marketing initiatives with business objectives.
- Track and analyze key performance metrics, including website traffic, lead generation, and conversion rates, to measure the effectiveness of marketing campaigns.
- Stay abreast of industry trends, emerging technologies, and best practices in real estate marketing to drive continuous improvement and innovation.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field; real estate industry experience preferred.
- Proficiency in digital marketing channels, including social media marketing, Google Ads, SEO, and email marketing.
- Strong creative and analytical skills, with the ability to develop innovative marketing strategies and measure their impact.
- Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
- Ability to work effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.
- Strong interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
- Knowledge of real estate industry trends, regulations, and best practices in Australia.
- Proven track record of success in real estate marketing, with a focus on excellence within the Australian market.
