Core Competencies:
- Ethics. Works with integrity; Upholds organizational values
- Dependability. Follows instructions, and responds to management direction; results oriented and committed to achieving objectives and tasks as required
- Teamwork and Collaboration. Exhibits objectivity and openness to other’s views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively
- Professionalism. tactfully approaches others; Reacts well under pressure; Treats others with respect and consideration; Accountable for all actions and decisions
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness
- Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results
Job Overview:
We are looking for a strategic and hands-on Marketing Manager to lead and manage day-to-day marketing initiatives for our growing brand. This role is ideal for a well-rounded marketer with a strong background in brand building, content development, and campaign management. You’ll work closely with our internal team to execute marketing plans across digital, retail, and e-commerce channels—ensuring brand consistency, customer engagement, and business growth. If you’re proactive, detail-oriented, and thrive in a fast-paced environment, we’d love to hear from you.
Key Responsibilities:
- Manage the company’s day-to-day marketing needs across all channels
- Update Shopify store (e.g. content, freight pricing, product info)
- Manage and execute campaigns across social and digital platforms
- Upload and manage content (e.g., YouTube videos, Tiktok, blog posts)
- Create or coordinate creation of flyers, brochures, and promotional materials
- Manage marketing collateral and brand assets (e.g., catalogs, product decks, retail presentations)
- Create email campaigns, newsletters, and external communications
- Manage databases & segmentation in Klavyio
- Coordinate with designers for creative assets
- Conduct light analysis check-ins on platforms like Amazon, Chewy, Faire, RangeMe to ensure brand and content integrity as well as identify enhanced and PPC opportunities to increase sales
- May be asked to source marketing promotional products (e.g., through Alibaba)
- Help prepare marketing materials for special projects or events (e.g., for influencers, ambassadors & celebrity endorsements)
Requirements:
- Minimum of 5 years’ experience in marketing, ideally within premium or consumer lifestyle brands
- Strong generalist marketing background — able to manage a wide range of brand and content initiatives (not a performance-marketing or niche specialist)
- Exceptional written and verbal English communication skills
Team Dynamics:
● Will work closely with the internal team and be able to manage your time independently to meet deadlines.
● Expected to collaborate actively, communicate progress, and contribute to team discussions
● Needs to juggle multiple tasks, meet deadlines, and understand urgency vs importance
● Will interact with other marketing and design team members regularly
