Core Competencies:
- Ethics. Works with integrity; Upholds organizational values
- Dependability. Follows instructions, and responds to management direction; results oriented and committed to achieving objectives and tasks as required
- Teamwork and Collaboration. Exhibits objectivity and openness to other’s views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively
- Professionalism. tactfully approaches others; Reacts well under pressure; Treats others with respect and consideration; Accountable for all actions and decisions
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness
- Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results
Job Overview:
We are seeking a Virtual Marketing Assistant who will be responsible for executing and optimizing our digital marketing strategies across multiple platforms. This role involves managing social media content, setting up and monitoring online ad campaigns, and assisting with lead generation initiatives. The ideal candidate is highly organized, tech-savvy, and results-driven, with a strong understanding of digital marketing best practices.
Key Responsibilities:
- Plan, set up, and manage Facebook Ads and Google Ads campaigns, including retargeting strategies.
- Monitor and optimize campaigns to maximize conversions and minimize cost per lead.
- Create, schedule, and publish social media content (LinkedIn, Facebook) to engage target audiences.
- Assist in planning and executing email marketing campaigns.
- Manage landing pages and ensure effective distribution of lead magnets.
- Prepare and present weekly performance reports, including ad metrics and social engagement data.
- Design simple creatives using Canva or similar design tools to support marketing campaigns.
Requirements:
- Proven experience in managing Facebook Ads and Google Ads campaigns.
- Strong understanding of social media marketing strategies.
- Basic graphic design skills (Canva or similar tools).
- Experience with email marketing tools and CRM systems is a plus.
- Excellent communication and organizational skills.
- Ability to work independently and meet deadlines in a remote environment.
Status:
Currently sourcing for our talent pool. Profiles will be provided to match client needs.
