Job Overview:
We are looking for a LinkedIn Lead Generation Manager who can own the full lead generation and appointment-setting process via LinkedIn. This role requires someone confident with cold calling, experienced with LinkedIn Sales Navigator, and capable of executing outreach campaigns from start to finish. If you’re a self-starter who thrives on building prospect pipelines and booking meetings, this role is for you.
Key Responsibilities:
- Use LinkedIn Sales Navigator to identify, research, and qualify high-quality leads.
- Execute full-cycle LinkedIn outreach: connection requests, cold messages, follow-ups, and appointment booking.
- Make cold calls to prospects as part of a multi-channel outreach strategy.
- Maintain and update CRM or tracking tools with lead and outreach data.
- Collaborate with internal teams to align on target profiles, messaging, and goals.
- Monitor outreach performance and adjust tactics to optimize results.
- Ensure timely scheduling and smooth handoff of qualified leads to the sales team.
Requirements:
- Proven Track Record in LinkedIn Lead Generation: Minimum 2 years of experience managing LinkedIn outreach campaigns, preferably in B2B sectors. You should have a clear history of generating qualified leads and booking meetings through LinkedIn.
- Expertise with LinkedIn Sales Navigator: Strong working knowledge of LinkedIn Sales Navigator — including how to build lead lists, apply advanced filters, save leads/accounts, and use InMail and outreach sequences effectively.
- Cold Calling Experience: Comfortable initiating cold calls to prospects to qualify leads, nurture relationships, and supplement LinkedIn outreach. Must have confidence in speaking with C-level or decision-making professionals.
- Excellent Communication Skills: Outstanding written communication for crafting personalized outreach messages and follow-ups, and excellent verbal communication for cold calls and discovery conversations.
- CRM & Lead Management Proficiency: Familiar with CRM systems such as HubSpot, Pipedrive, Zoho, or similar. Able to document outreach activity and follow-up tasks clearly and accurately.
- Strategic and Data-Driven Mindset: Ability to analyze lead generation performance, test new outreach strategies, and continuously optimize campaigns based on data.
- Self-Motivated and Independent: Capable of managing your workflow, hitting weekly/monthly KPIs, and staying organized without micromanagement.
- Time Zone Flexibility: Willingness to align with UK Time (Flexible start of shift) to ensure overlap with our team and prospect availability.
