Business Development Manager

Job Overview:

We are looking for a highly motivated Business Development Manager who specializes in LinkedIn lead generation to drive business growth and client acquisition. You will be responsible for identifying prospects, nurturing relationships, and closing deals — all through strategic use of LinkedIn and other online platforms.

Key Responsibilities:      

  • Research, identify, and connect with potential clients via LinkedIn.
  • Execute full-cycle LinkedIn outreach: connection requests, cold messages, follow-ups, and appointment booking.
  • Make cold calls to prospects as part of a multi-channel outreach strategy.
  • Craft personalized outreach messages and follow-up sequences.
  • Manage and optimize LinkedIn Sales Navigator or similar tools.
  • Identify new business opportunities and develop strategic plans to target them.
  • Build and maintain strong relationships with prospects and clients.
  • Understand client needs and present relevant services or solutions.
  • Track all interactions and leads using CRM tools.
  • Qualify leads and nurture them through the sales pipeline.
  • Prepare and deliver compelling sales presentations and proposals.
  • Collaborate with internal teams to align on target profiles, messaging, and goals.
  • Provide feedback and insights from lead generation to improve campaigns and offerings.
  • Monitor and report on KPIs related to outreach, lead quality, conversion rates, and revenue impact.
  • Continuously test and improve outreach strategies and messaging.

Requirements:

  • Proven experience in B2B business development or sales (1–3 years preferred)
  • Proven Track Record in LinkedIn Lead Generation: Minimum 2 years of experience managing LinkedIn outreach campaigns, preferably in B2B sectors. You should have a clear history of generating qualified leads and booking meetings through LinkedIn.
  • Expertise with LinkedIn Sales Navigator: Strong working knowledge of LinkedIn Sales Navigator — including how to build lead lists, apply advanced filters, save leads/accounts, and use InMail and outreach sequences effectively.
  • Cold Calling Experience: Comfortable initiating cold calls to prospects to qualify leads, nurture relationships, and supplement LinkedIn outreach. Must have confidence in speaking with C-level or decision-making professionals.
  • Excellent Communication Skills: Outstanding written communication for crafting personalized outreach messages and follow-ups, and excellent verbal communication for cold calls and discovery conversations.
  • CRM & Lead Management Proficiency: Familiar with CRM systems such as HubSpot, Pipedrive, Zoho, or similar. Able to document outreach activity and follow-up tasks clearly and accurately.
  • Strategic and Data-Driven Mindset: Ability to analyze lead generation performance, test new outreach strategies, and continuously optimize campaigns based on data.
  • Self-Motivated and Independent: Capable of managing your workflow, hitting weekly/monthly KPIs, and staying organized without micromanagement.
  • Time Zone Flexibility: Willingness to align with UK Time (Flexible start of shift) to ensure overlap with our team and prospect availability.

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