Job Overview:
We are looking for a highly motivated Business Development Manager who specializes in LinkedIn lead generation to drive business growth and client acquisition. You will be responsible for identifying prospects, nurturing relationships, and closing deals — all through strategic use of LinkedIn and other online platforms.
Key Responsibilities:
- Research, identify, and connect with potential clients via LinkedIn.
- Execute full-cycle LinkedIn outreach: connection requests, cold messages, follow-ups, and appointment booking.
- Make cold calls to prospects as part of a multi-channel outreach strategy.
- Craft personalized outreach messages and follow-up sequences.
- Manage and optimize LinkedIn Sales Navigator or similar tools.
- Identify new business opportunities and develop strategic plans to target them.
- Build and maintain strong relationships with prospects and clients.
- Understand client needs and present relevant services or solutions.
- Track all interactions and leads using CRM tools.
- Qualify leads and nurture them through the sales pipeline.
- Prepare and deliver compelling sales presentations and proposals.
- Collaborate with internal teams to align on target profiles, messaging, and goals.
- Provide feedback and insights from lead generation to improve campaigns and offerings.
- Monitor and report on KPIs related to outreach, lead quality, conversion rates, and revenue impact.
- Continuously test and improve outreach strategies and messaging.
Requirements:
- Proven experience in B2B business development or sales (1–3 years preferred)
- Proven Track Record in LinkedIn Lead Generation: Minimum 2 years of experience managing LinkedIn outreach campaigns, preferably in B2B sectors. You should have a clear history of generating qualified leads and booking meetings through LinkedIn.
- Expertise with LinkedIn Sales Navigator: Strong working knowledge of LinkedIn Sales Navigator — including how to build lead lists, apply advanced filters, save leads/accounts, and use InMail and outreach sequences effectively.
- Cold Calling Experience: Comfortable initiating cold calls to prospects to qualify leads, nurture relationships, and supplement LinkedIn outreach. Must have confidence in speaking with C-level or decision-making professionals.
- Excellent Communication Skills: Outstanding written communication for crafting personalized outreach messages and follow-ups, and excellent verbal communication for cold calls and discovery conversations.
- CRM & Lead Management Proficiency: Familiar with CRM systems such as HubSpot, Pipedrive, Zoho, or similar. Able to document outreach activity and follow-up tasks clearly and accurately.
- Strategic and Data-Driven Mindset: Ability to analyze lead generation performance, test new outreach strategies, and continuously optimize campaigns based on data.
- Self-Motivated and Independent: Capable of managing your workflow, hitting weekly/monthly KPIs, and staying organized without micromanagement.
- Time Zone Flexibility: Willingness to align with UK Time (Flexible start of shift) to ensure overlap with our team and prospect availability.
